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How Intuit uses Facebook to increase sales

David Wilson Really interesting interview with Seth Greenberg, Vice President of Global Media and Digital Marketing, Intuit Consumer Group—TurboTax on eMarketer. The interview is about how Intuit uses...

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How Conan O’Brien used Twitter to debut his new show

David Wilson Conan O’Brien’s new talk show debuted in TBS earlier this week and it was a ratings success. According to lostremote.com, Monday nights show pulled in 4,155,000 viewers overall — beating...

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Black Friday and how it impacts Facebook Fans

David Wilson Last week I wrote about the Top 15 National Retailers by Facebook Fans. The data was part of a report issued by fMedia Logic. Click here to receive a full copy of the report from Media...

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Social Media Marketing via YouTube For Attorneys

David Wilson This month Ian Bardorf steps into the interview chair as part of our ongoing series of interviewing people who are doing interesting things in the social media marketing space. Ian runs a...

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Hospitals Use Twitter: Social Media Marketers Get Inspired

BrandonLaughridge It didn’t take long for the medical community to embrace Twitter technology in the pursuit of more expedient attention and information for patients. After all pager technology had its...

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Social Media Most Effective Marketing Channel For SMB’s

David Wilson According to a survey last month by MerchantCircle of nearly 5,000 local business owners  “Creating a profile on a social network” was named the most effective marketing or advertising...

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Interview With Kris Narayanan, VP Digital Marketing At Samsung

David Wilson Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media...

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Book Review: The Real Truth About Social Media

David Wilson I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and...

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How social media helped promote a scholarship program for entrepreneurial...

Hello again! I’m Sara Aisenberg, and you might remember me from a guest post I wrote for Social Media Optimization about five common problems with SEO back in June. Today, I’m back here at SMO not...

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3 Killer Facebook Marketing Tips You Can Learn From Successful Brands

Social media marketing is incomplete without Facebook since this is the largest social network today with more than 1 Billion global subscribers. If you are going to launch a social media campaign for...

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